As an ‘unconference’ the day’s agenda was set by the attendees presenting to the crowd topics they would like to see discussed. Sixteen small group sessions evolved out of these topics, including using social media to build relationships between media and publicists, whether the traditional definition of journalist was still valid, and how to attract advertising and sponsorship for your website/blog.
The unconference also featured a opening panel discussion which included Sue Heuman (from Focus Communications), Mack Male (local blogger and developer), Dave Cournoyer (local blogger and occasional political pundit), and Paula Simons (columnist from the Edmonton Journal) and was moderated by Karen Unland (Edmonton Journal). Lighting talks on new technologies including the iPad, Empire Avenue and Google Tables occurred after the lunch, breaking the sessions in half nicely.Social Media was employed throughout the event, with attendees ‘tweeting’ their thoughts and opinions on the event as it occurred, driving #yegmediacamp to be the highest trending topic in Canada on Twitter during the first two hours of the unconference.
Overall, the unconference was a great success and gave a wonderful opportunity to interact with both members of the nonprofit sector and media personalities. It was an excellent chance to put faces to many names ECVO interacts with through Social Media and to gain a greater understanding of the new technologies and their power to influence trends and events throughout Edmonton and Canada.
Hopefully this event will become a yearly occurrence for Edmonton - it was a terrific experience and definitely of value for any nonprofit looking to increase their social media and web presence!
Thank you to the organizers and sponsors for a great day!
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